Write emails people actually want to read
One clear, compelling point. Not three. Not five. One.
'The best marketing doesn't feel like marketing.'
💡 If you can't say it in one sentence, you don't have it yet.
Your first 15 words must grab attention. No warm-ups.
'I lost $47,000 last month. Here's why I'm celebrating.'
💡 Start mid-story. Drop the 'Hope you're well' forever.
Take a stance. Vanilla opinions get vanilla results.
'Most webinars are a waste of time. Here's what works instead.'
💡 If nobody would disagree, it's not an opinion.
Proof builds trust. Numbers, results, specifics.
'237 founders used this. 89% hit their goal in 30 days.'
💡 Specific beats vague. '$47,832' beats 'almost $50k'.
What's in it for them? Make the payoff crystal clear.
'You'll walk away with a 90-day content calendar.'
💡 Paint the after picture. Show the transformation.
One clear action. Tell them exactly what to do next.
'Reply SCALE and I'll send the template.'
💡 Match the ask to the relationship. New readers need smaller steps.
Every email should connect to how you make money.
'This free template → workshop invite → paid subscription.'
💡 Direct sale, nurture sequence, or relationship building—pick one.